A digital infographic titled “What You Think a Portfolio Needs vs. What Actually Matters” displays a two-column comparison table. The left column lists common assumptions: “Must have big-name clients,” “Needs bylines,” and “Just content.” The right column counters with beginner-friendly truths: “Can showcase mock projects with strategy,” “Strategic thinking matters more,” and “Content + process + results.” The design uses a dark indigo background with hot pink headers and white text.

How To Create A Marketing Portfolio From Scratch

ByMel Isaacs

Building a marketing portfolio from scratch, especially when you don’t have much experience yet, can feel overwhelming. Where do you even start? The truth is, a marketing portfolio isn’t just a place to show off finished content. It’s your chance to demonstrate how you think, how you solve problems, and how you’d approach real-world marketing…