23 Types Of Marketing Jobs For Beginners (Based On Skills You Already Have)

Not sure which types of marketing jobs for beginners are actually a good fit?

You’re not alone. When I switched careers into marketing, I didn’t have a degree or agency background. I came from librarianship and education, and for a long time, I wasn’t sure I belonged in marketing at all.

But I loved writing and research. I ran blogs for fun. I taught myself SEO. I used the skills I had to learn about a new career path.

If you’re also changing careers and wondering where to start, this post is for you.

You’ll find 23 beginner-friendly marketing jobs, organized by the skills you already have. Whether you’re a writer, a planner, a teacher, or someone who just loves helping people — there’s a role here for you.

Let’s find the right one.

Art

1. Graphic Designer Jobs

Graphic design shows up in nearly every type of marketing job. If you’re applying to content, social media, or brand roles, even basic design skills can make you stand out.

Many companies don’t have a dedicated graphic designer, especially small businesses or early-stage startups. So, if you know how to use tools like Canva or Adobe Illustrator, you can become a go-to creative asset.

Even basic design skills can save a small team money and time. Having someone who understands design will keep companies from needing to outsource to expensive agencies or freelancers. When I worked as a one-person marketing team at a local real estate business, I used Canva to create Instagram posts, website graphics, and carousel content that helped drive engagement and promote listings.

You don’t need formal training to start. What matters more is having a good eye and keeping things consistent with brand style. Graphic design is one of the most accessible types of marketing jobs for beginners who are visual thinkers.

2. Video Production Jobs

With video content on social media delivering the best results to businesses, having those skills is extremely valuable in the marketing industry. Many companies are seeking short-form videos for YouTube Shorts, Instagram Reels, and TikTok. 

Video production is the second most common service social media marketers outsource, so having those skills will save your company a lot of headaches.

Because of the expensive equipment, fast-paced projects, and technical know-how required, it’s not the easiest entry point. But if you’re creatively driven and already experimenting with video, it’s a great way to use your art skills in a hands-on way.

To find videographer and video production jobs, check out niche job boards like ProductionHUB or Mandy.

3. Website Designer Jobs

Website design is a great way to break into marketing if you’re someone who enjoys both creativity and problem-solving.

Every business needs a website. But most don’t need a fancy custom build. They just need something clean, easy to use, and on-brand.

When I worked for a local construction company, I helped redesign their website so it better showcased their projects and improved their layouts and visuals to showcase their design sensibilities better. I used a simple WordPress website with basic design plugins like Kadence to create a site that communicated their aesthetic to potential clients. Having a strong visual portfolio helped them impress website visitors, and it didn’t even require coding.

If you want to get into this field, you don’t have to start by learning to code. Builders like Elementor, Divi, or even Shopify’s templates are low-barrier tools that help you launch polished sites fast. But what makes a good designer stand out is understanding the business behind the site: What’s the client trying to achieve? How will the layout guide someone to take action?

If you’re exploring creative types of marketing jobs for beginners, this is a strong option with a lot of real-world demand.

Writing

4. Content Writing Jobs

Were you that kid who actually loved writing essays and book reports? Have you ever started your own blog?

Blogging is what got me into content writing, and marketing as a whole.

Content writing is one of the most approachable types of marketing jobs for beginners, especially if you’re someone who enjoys writing clearly and explaining things. Businesses constantly need content like blog posts, how-to articles, landing pages, and web copy that educates and attracts the right audience.

If you’re detail-oriented and good at following directions, content briefs won’t be a problem. And if you read a lot, that helps too, because being able to write in different tones and voices is a key skill in content writing.

This kind of work often leads to bigger roles in content marketing or SEO. Once you know how to write helpful content, it’s a natural next step to learn how to optimize it for search engines or build a strategy around it. Many content writers eventually move into roles where they manage blogs, plan editorial calendars, or track performance data to improve traffic and engagement.

5. Copywriting Jobs

Copywriting is different from copywriting because it’s focused on selling. Copywriters create text for ads, landing pages, or emails. The goal isn’t to educate; it’s to get people to take action.

For example, one of my early copywriting clients had me craft LinkedIn posts designed to drive visits to his profile and website. When visitors landed on the linked blog posts, they were encouraged to download a resource: a short guide he offered in exchange for their email address. That simple strategy helped him grow his email list and attract new clients, and it all started with a few well-written posts that sparked curiosity and built trust.

Copywriting is a great fit if you love experimenting with words and figuring out what makes people click, sign up, or buy. It’s one of the most powerful types of marketing jobs for beginners who enjoy a mix of creativity and strategy.

6. Ghostwriting Jobs

Ghostwriting is any type of writing you do for a business that you don’t get credited for. Types of jobs can include blog posts, social media posts, and even books. 

Not having a byline (your name listed as the author) means the client gets full credit. But, in exchange, they’re often willing to pay a premium for quality work. 

Ghostwriting is especially common for executives, entrepreneurs, and busy professionals who want to build their online presence but don’t have time to write. If you’re good at capturing someone else’s voice and ideas, this kind of writing can be both lucrative and creatively rewarding.

7. Technical Writing Jobs

This type of writing is used to explain how something works, whether it’s software, a product, or a process. Technical writers often create user manuals, help docs, product tutorials, and internal guides.

You might already have this skill if you’ve ever written instructions, built a training manual, documented processes at work, or explained something complicated in an email. People who are curious, organized, and detail-oriented tend to do well in these roles, especially if they have a background in tech, education, healthcare, or science.

Many companies need simplified content for customers, clients, or internal teams. If you’re skilled at writing directions or thinking like a beginner, technical writing could be a great fit.

8. Editing Jobs

Editing roles aren’t just for editing books.

In marketing, editors help shape content before it goes live, whether it’s a blog post, email, case study, or social media caption. Editors are there for catching grammar errors, fixing awkward phrasing, and making sure everything sounds on-brand and easy to read.

Editing is a great fit if you’re detail-oriented, love reading, and have strong opinions about commas. You might already have this skill if you’ve ever helped a friend with a resume, edited newsletters at school, or rewritten a team email to make it clearer.

Marketing editors often work behind the scenes but have a big impact. They help keep messaging consistent, make sure the brand voice is clear, and polish content so it actually gets read. These roles exist at agencies, content teams, startups, and even with solo business owners who need a second set of eyes.

Organization & Planning

9. Marketing Operations Jobs

While creatives focus on writing and design, marketing ops makes sure campaigns are launched on time, emails go to the right people, and leads are tracked correctly.

If you’ve ever built schedules, managed deadlines, kept track of moving parts, or improved a system to make things more efficient, you already have the foundation for this type of role. It’s a great fit for logical thinkers, detail-lovers, and people who enjoy working behind the scenes to keep things running.

Marketing ops roles often include building email campaigns in tools like Marketo or HubSpot, setting up automated nurture sequences, and reporting on how campaigns perform. You might also help with A/B testing, clean up data, troubleshoot tech issues, or recommend ways to personalize messages based on user behavior.

It’s part project manager, part tech translator, and part problem solver.

If you’re looking to get started, check out free trials for or watch YouTube videos sharing how-tos for common tools used in marketing ops roles.

10. Content Strategy Jobs

Content strategy means planning and managing content so that it connects with the right audience, supports business goals, and scales with the company’s growth. It’s a great fit for someone who enjoys planning ahead, coordinating teams, and creating systems to help scale a business.

Content strategists don’t just brainstorm blog topics. They help define the brand’s voice, build content calendars, map out customer journeys, and align messaging across channels like blogs, videos, emails, podcasts, and even in-app content. Many also collaborate with teams like product marketing, demand gen, and design to make sure all content works together to tell a bigger story.

Some content strategists also manage teams of writers and editors or build workflows to help create more content more quickly.

Many companies today are looking for people who can use AI tools and automation to speed up production and personalize content at scale, so if you’re curious about tech, it’s a plus.

Having organizational skills will help you coordinate teams and content to ensure consistent messaging. Being able to see the big picture will help you make sure every piece of content your team creates helps meet larger business goals.

11. Social Media Manager Jobs

While it might look spontaneous from the outside, running a brand’s social media is anything but random. Behind the scenes, social media managers plan content weeks in advance, write captions, schedule posts, research hashtags, track trends, and respond to audience engagement.

This kind of role is perfect for someone who’s organized, plans ahead, and likes working with both content and strategy. As a social media manager, you think about timing, audience, and stay on top of what’s trending. 

Being consistent is important for both the algorithm and your audience, so being able to stay on top of schedules is a must.

The best engagement results I’ve had as a social media manager have happened because I followed basic social media best practices like posting on the same day and time every week and engaging on the platform directly after posting. This required strong organization skills and the ability to maintain consistency.

12. SEO Jobs

SEO stands for Search Engine Optimization and refers to a set of strategies that help businesses get found on Google and other search engines.

This is a type of marketing job that benefits all types of businesses, from national businesses to local. 

Some of your daily tasks might include keyword research (finding words and phrases people are searching for to create content around), writing content briefs for writers, writing website content, planning content calendars, and more. 

SEO requires planning and organization to keep all aspects of an SEO campaign on track. SEO specialists often have to coordinate with other marketing teams or founders to get their plans approved in a timely manner so the campaign doesn’t lose steam and is as effective as possible.

SEO is my favorite type of marketing role because it’s both creative and analytical. You have to be able to both create effective content and analyze data to see what’s working and what’s not. I was able to get into SEO because of my writing and blogging experience. So if it’s something you’re interested in, I highly recommend starting a blog or creating mock pieces using keyword research to showcase in a portfolio.

Tech-Savvy

13. Email Marketing Jobs

Email marketing is a type of marketing job focused on using emails to connect with customers. 

A major part of email marketing jobs is uploading emails into software like MailChimp, Kit, etc. to automate campaigns so they get triggered by the right “events.” You might be setting up automation sequences that get sent to consumers after they add a product to a cart, sign up for the email list, or download a resource.

People who enjoy using technology and figuring out how systems work will enjoy this job. You’ll be building step-by-step email flows, deciding when messages should go out, and organizing contact lists. Testing different subject lines or email designs to see which ones get more people to open or click is also a big part of the job.

Email marketing isn’t just about writing. It’s about setting up tools that help send the right message to the right person at the right time. If you like solving small problems, trying out different ideas, and working behind the scenes with digital tools, you might enjoy this kind of job.

14. CRM Manager Jobs

CRM stands for “customer relationship management,” which basically means keeping track of all the people a business talks to — customers, clients, leads, and more.

As a CRM Manager, your job is to use software like HubSpot or Salesforce to keep things neat and running smoothly. That could mean updating contact info, setting up reminders so someone follows up on time, or keeping notes on what each customer needs.

This kind of job is great for people who like staying organized and using digital tools. If you enjoy clicking around in software, figuring out how to make things work better, and helping others stay on top of their tasks, you’d probably do well here.

15. Website Manager Jobs

Managing a website can be part of other roles (like content manager jobs) or its own role. 

Website managers make sure everything on the site runs smoothly. That means updating software or plugins so pages load quickly and the site doesn’t crash, uploading new content, and editing existing pages when things change. They’re also the first line of defense when something breaks, reaching out to the hosting company or support team to get things back online.

I’ve managed several websites, including this blog. That means I’ve handled everything from adding new blog posts to fixing layout issues and making sure pages load fast. I’ve performed regular updates to keep things secure and working, and I’ve contacted website hosting support when there were problems behind the scenes. It’s not all technical. A big part of it is just staying organized, knowing where to find answers, and making sure your site stays helpful and easy to use.

16. Technical SEO Jobs

Technical SEO is a subset of SEO that involves making sure your site is set up properly behind the scenes so it can be found, crawled, and ranked.

That includes things like fixing broken links, improving page speed, making sure your site works on mobile devices, and setting up tools like Google Search Console to catch issues. It also means keeping things organized so search engines understand how your pages are connected.

At one of my recent roles, I led a full website migration from HubSpot to WordPress (that means moving a website’s content to a new service). That included coordinating the redesign, updating page layouts, fixing URL structures, and making sure the site stayed live and speedy during the transition. I also improved on-page SEO by cleaning up technical aspects of the site and making the content easier to navigate. 

If you’re someone who likes working with tools, solving problems, and keeping things running behind the scenes, technical SEO can be a really satisfying part of a digital marketing job.

People Skills

17. Events Marketing Jobs

Events are important in marketing because they connect a business with their audience directly. Events can be virtual or in-person, so if you have skills in organizing events or running webinars, this could be a great fit for you.

As a former librarian, my events marketing skills have definitely come in handy in my marketing career. I often had to write event descriptions for the company website, create flyers, and collaborate with the marketing department to create materials for larger events. This taught me copywriting skills, as well as how to get direct feedback from customers, which you’ll need if you want to create effective marketing.

In events marketing jobs, you might help organize the logistics of an event, create promotional materials, or gather feedback afterward. Strong people skills are useful here because you’ll need to collaborate with many different departments to host a successful event, and create a welcoming environment for guests that’ll attract them to your company.

18. Community Manager Jobs

Community managers are part content creators and part customer service. They monitor comments on social media, in groups, and other online spaces. 

You might be responding to questions, sparking discussions, or sharing updates. Community managers are critical to brands who want to stay engaged with customers and manage their online reputation.

Having good people skills is important here because you won’t just be dealing with people who love your company. You’ll be responding to questions and even customers who are dissatisfied. Responding to that type of comment instead of hiding or ignoring it is a lot better for your reputation because it shows your brand cares about every customer’s opinion. If you don’t have good people skills, you’ll have a hard time coming up with responses.

You need to make sure your audience feels seen and to understand your audience to be a good community manager.

19. Public Relations (PR) Jobs

Public relations roles help shape how consumers see a brand.

People skills aren’t the only skills you’ll need for this job, though. You could write press releases, pitch stories to journalists, respond to trending news, or deal with any negative press. 

PR jobs are about communication, not only with the audience but serving as a liaison between a brand and their community. Having strong relationships with people like journalists, influencers, etc. is key for this role.

If you love networking, mediating conflict, are a strong communicator and attention to detail, you might love PR jobs.

20. Demand Generation Jobs

Demand generation specialists generate interest in a company’s products and services and turning that interest into leads (people who want to buy a product or use a service). 

This could mean hosting webinars, coordinating campaigns between marketing and sales, or writing content that drives traffic and sign ups. 

You need to be able to collaborate with people with different roles. Being able to explain marketing concepts and needs to an audience who doesn’t have that training is essential for successful campaigns. 

If you want to learn more about marketing funnels, customer journeys, and how to attract customer attention, demand generation could be an exciting role for you.

Even if you don’t get a role that is specifically titled “Demand Generation Manager,” having those skills will help you alot in any marketing role. I’ve done demand generation work by writing emails to spark interest in a photographer’s personal branding course, which was basically demand generation in disguise. 

Demand generation is key for any type of marketing campaign, so if you have skills in getting people excited about something, you’ll succeed in this role.

Teaching

21. Product Marketing

Teachers have to explain how things work, and so do product marketers. Product marketers show customers how a product works and why they should care.

As a teacher, you’ve probably had to explain why they should care about a subject, project, etc. to convince them to do it. This could actually help you do things like explain the key features of a product by translating complex technical ideas into language anyone can understand.

This type of role also requires a lot of cross-collaboration, so working with students, other teachers, parents, and admin will help you with this.

Some product marketing roles can be more technical, but they can also be good for beginners if you have strong writing, communication, and presenting skills.

22. Content Marketing Jobs

Content marketing jobs are great for beginners who understand how to structure content, explain things clearly, and keep people engaged.

If you have research and planning skills, that’ll help you brainstorm topics and content that’ll keep audiences interested.

Content marketing was the first type of marketing I got into. I started by writing blog posts, drawing on my background in research and education. Later, I worked as a one-person marketing team for a real estate startup, writing blog content, repurposing articles into social media posts, and creating helpful guides, all with a focus on making marketing feel less confusing to the audience. The skills I used daily? Researching, explaining things clearly, and anticipating what the audience needed to know next — all of which I learned from teaching patrons as a librarian.

If you enjoy writing and want a marketing role that values clarity and helpfulness, content marketing is a great place to start.

23. Marketing Coordinator Jobs

Marketing coordinators help everything run smoothly behind the scenes.

You might manage timelines, track content projects, help with campaigns, schedule emails, or organize virtual events. It’s a bit like being your grade’s team leader, helping your team juggle lesson plans, schedules, and students with different needs.

This is a strong entry point into marketing because you’ll get to work across teams and learn how content, social, events, and strategy all come together. If you’re naturally organized and like problem-solving, this role fits well.

Start where you are

You don’t need a marketing degree or years of experience to get started. You already have skills that will help you get started in marketing.

This list of 23 marketing jobs for beginners will help you explore roles that match perfectly with your skills.

Now I’d love to hear from you:
Which role stood out to you most? 

Did any of these jobs match your skills in a way you hadn’t thought about before?

Leave a comment or share your thoughts!